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7 tips for better sales and marketing alignment
Getting sales and marketing teams working together can be hard work, but can deliver very impressive results. Here are 7 tips taken from leading companies are bridging the gap. We all know the...
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10 Touch Points for a Socially Savvy Contact Strategy
To get your message in front of the right people at the right time you don’t necessarily need bigger budgets (although that’s always nice) but you do need a well thought out contact strategy. Here’s...
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“Rules” for Social Advertising
Social advertising is about advertising on social networks. But it’s also about enticing people to interact with your ads. Check out these rules for social advertising to help you get started. When...
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Dropped, lost, forgotten: the sorry state of lead management
Companies using automated lead nurturing programmes generate 21% more sales-ready leads than companies that don’t. So you’ve spent all that time and investment trying to pick up some really good leads...
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“Rules” for Social Advertising
Social advertising is about enticing people to interact with your ads, instead of blocking them out. Here are some simple rules to get you started. Find Your Audience. Assuming you know which social...
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How Long is a Marketing Piece of String?
Defining exactly what your ROI is can be harder than it seems – what should you be measuring against? Here are the good (and not so good) methods marketing professionals use. Even though a recent...
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Why CMOs Need to Understand Social Media PERSONALLY
It is a colossal mistake for CMOs to effectively ‘tune out’ of social media. Read my latest blog post for 3 key reasons why CMOs need to start understanding and owning social media.Because social media...
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How marketing has changed since you were a student
Learning about ‘right product’, ‘right place’ and ‘right time’? Marketing automation now helps you achieve these goals...Whether you studied marketing at college, attended personal development courses...
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In figures: Our reliance on gadgets
Admit it: you rely on all manner of high-tech gadgets to get you through the day. How many hours could you go without checking your smartphone?Admit it: you rely on all manner of high-tech gadgets to...
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5 Ways You Should Be Using Marketing Automation
Join us on the Fast Forward Summit from 10-10:45 on 20th March to learn the 5 Truths of Modern Marketing ‘Marketing automation’ is one of those buzzwords at the moment, like ‘social...Login to like...
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Social CRM: 3 Years Down the Line
Cast your mind back to 2010 - it seems a long time ago, doesn’t it? Let me jog your memory: Dubai unveiled the world’s tallest building — The Burj Khalifa, Haiti was...Login to like this content0...
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How influential are influencers? Common engagement questions answered
Understanding how to engage with your customers is tricky – here we tackle some of the most common issues encountered by today’s marketers. Login to like this content1 like2 commentsVIEW MORE BLOGS BY...
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Does your content match their buyer journey? Key questions
What you need to know to make your content steer buyers to you Login to like this content0 likes0 commentsVIEW MORE BLOGS BY THIS AUTHORLOGIN TO FOLLOW POST?Anonymous helpread more
View ArticleContent smorgasbord: Top examples of 'snackable' content
INFOGRAPHICOur attention span is shrinking – so make your marketing bitesized and irresistible, or be left behind... Login to like this content0 likes3 commentsVIEW MORE BLOGS BY THIS AUTHORLOGIN TO...
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Which Marketing Channel Should You Ditch in 2014?
Spending only on the newest channels sounds smart, yet a combined approach can make traditional channels more accountable and create a multiplier effect. Login to like this content0 likes0...
View Article8 Hot tips for improving marketing conversion
Make the leap from lead to conversion with this cross-section of stats and tips from marketing automation expert Oracle Marketing Cloud and its class-leading modern marketing charts: Make the leap...
View ArticleBeyond Clicks: Marketing metrics you must measure
With marketing automation, you can easily manage the targeting, timing, and content of your outbound marketing messages in response to prospects' actions and behaviours. With marketing automation, you...
View ArticleProve ROI from Social Media Engagement
With marketers under unprecedented pressure to prove the value of every marketing pound, here’s how to meet the social media evaluation challenge. With marketers under unprecedented pressure to prove...
View ArticleThe Web Analytics Lowdown
Get the lowdown on web analytics and why they are changing the face of marketing forever. Get the most bang for your marketing buck by identifying key trends in web...Login to like this content0...
View ArticleGuide to A/B Split Testing for Technophobes
A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing marries creativity and data analytics...
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